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"The guides in this series are both instructive and strategic. I learned a great deal about application conventions and what the admissions committee is looking for, and also benefited from the Strategy Series' specific advice about how to apply this information in presenting my candidacy and putting together a successful application." MBA Applicant Praise  |
The MBA admissions process is a high-stakes exercise in marketing. Business schools are eager to look beyond a candidate's grades and test scores to learn about the big picture of a candidate’s experiences, aspirations, interests and skills. While this presents an exciting opportunity, it also entails a significant challenge. MBA applicants must carefully evaluate their backgrounds, strategically selecting those experiences and examples that demonstrate their most valuable strengths and highlight the qualities that will resonate with each of their target schools. This core message, once developed, must then be presented clearly and convincingly across all elements of one’s application.